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The web site had the following in the web page, "A professional Final Fantasy XIV bot." I noticed that the web site stated " So in case you were wondering what this is all about ." They also said " Bot for Final Fantasy XIV! Ever been bored of doing the same things again and again? Let Lasta do the boring things for you, just take the fun part! Check the features, or try it by yourself. Version with some restrictions, and full version trial! Lasta can work totally in the background, watch a movie, play a game, simply enjoy your computer while Lasta work for you. One bot is not enough?." The meta header had Final Fantasy XIV as the first optimized keyword. This keyword is followed by ffxiv, ffxiv bot, and Final Fantasy XIV bot which isn't as important as Final Fantasy XIV. The other words finalfantasyxiv-bot.com uses is ff bot. ffxiv hack is included and will not be understood by web crawlers.